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+91 00000 00000 support@aimscraft.comThe Journal
The AimsCraft Journal is a buying-guide archive written by the three people who run our cutting floor in Srinagar. Six long-form articles cover how to tell a hand-loomed tweed from a power-loom blend, what a GSM figure on a shirt label does and does not say, the layering order that actually works, and how to bring wool through a damp spell. No sponsored posts, no affiliate links.
Featured · Fit
Most people dress for the coldest number they have heard, then spend the afternoon wet from their own sweat. Aamir Wani sets out the four layers in order — next-to-skin, insulation, wind shell, outer cloth — with the sizing rule that keeps each one from crushing the layer beneath it, which is where almost every cold morning actually goes wrong.
Aamir Wani, Fit Lead
Everything below is written in-house in Srinagar and fact-checked against a cloth spec, a loom or a knitter we buy from. Here is what that means in numbers.
| Articles published | 6 long-form guides, 1,100–1,600 words each |
|---|---|
| Publishing rhythm | Roughly one article a month, more before the winter run |
| Who writes it | Bilal Sheikh (Head of Cloth), Ruqaya Jan (Atelier Lead), Aamir Wani (Fit Lead) |
| Topics covered | Guides, Craft, Cloth, Fit, Care |
| Sponsored content | None. No affiliate links, no paid placements, no guest posts |
| Sources cited | Measured GSM and yarn counts, the Kashmir handloom register, and named weavers |
| Newsletter frequency | Two emails a month at most, sent from Srinagar |
Every article
Five categories, six articles. Guides help you buy without being cheated, Craft explains how a thing is made, Origins is reporting from the field, How-to is dressing for the weather, and Care is what to do once the parcel is open.
Most people dress for the coldest number they have heard, then spend the afternoon wet from their own sweat. Four layers, in order, and the rule about sizing them.
Mehak Andrabi
Read the guide
GSM is grams per square metre, and it is often the only number printed, so it gets asked to answer questions it cannot. Here is what it does tell you and the two figures to ask for instead.
Suhail Bhat
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Almost every ruined wool garment we are shown was ruined in a cupboard in late February, not in wear. What to do through the weeks when there is no sun to air anything in.
Ifra Nazir
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Both words get used to sell the same shawl-shaped thing, and customers paying for one often carry home the other. They come from different animals and do different jobs, and raffal is not a cheap imitation of anything.
Ifra Nazir
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The word tweed is unprotected here, so a wool-polyester cloth off a power loom and a hand-loomed Anantnag cloth are sold under the same name. Four tests separate them, and none needs more than a single thread.
Suhail Bhat
Read the guide
Long poles, bare feet, hundred-year-old trees and a shelling process that decides how your walnuts will taste in March.
Mehak Andrabi
Read the guide
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Every article carries three or four subject tags. These are the ones readers open most.
About the Journal
Three people, all based in Kashmir. Bilal Sheikh, our Head of Cloth, writes the fabric and GSM pieces because he buys the lots. Ruqaya Jan, Atelier Lead, covers weaving and garment care because she runs the workroom. Aamir Wani, Fit Lead, reports from the cutting table and the fitting room. Nobody outside the company writes here.
No. The Journal carries no sponsored posts, no affiliate links and no paid guest contributions. The only commercial links are to our own products, and they appear only where a specific product is the thing being discussed. If we recommend a technique that needs no purchase, we say so plainly.
Roughly one long-form article a month, with a cluster before the winter run in October when there is more to report. Each piece runs 1,100 to 1,600 words and takes five to eight minutes to read. Subscribe to the Journal email and you will get it the morning it goes live rather than checking back.
Read Telling Hand-Loomed Tweed From a Blend. It gives you four tests you can run on a single thread — burn, stretch, selvedge and weave count — plus the three sales claims that should stop you buying. Once you can test a swatch you can shop anywhere safely, including away from us.
Quote freely up to about 150 words with a link back to the original article. Full republication needs written permission, which we usually grant to schools, cooperatives and non-commercial craft archives at no cost. The photographs and diagrams are separately licensed and are not included in that permission.
Yes, and we date the change. Mill specs, loom output and prices move, so an article that quotes a GSM figure or a price gets revisited each season. Corrections are noted in the article rather than made silently, and the modified date in the page metadata is only bumped when the text actually changed.
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